Digital has an incredibly important role to play in this next iteration of Primark. Our digital strategy is to drive growth – and this is how we're getting started:
We're improving the digital-to-store customer journey, and part of this is marketing our brand and showcasing our range online more efficiently. It's all about keeping the customer at the heart, so we're capturing and leveraging their data to ensure they have an incredible experience, and trialling click-and-collect throughout the UK. Maximum joy at minimum cost begins here, as we unlock new missions to break barriers for our business and our customers.
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DIGITAL AT
primark consists of
- Digital marketers
- Customer relationship managers
- SEO specialists
- Web experts
- Content curators
- Analytics

WHY DIGITAL
AT PRIMARK?
Because we're just getting started.
We're still at the very beginning of our journey. This exciting space is moving on from its existing legacy, so you can inform our strategy and ways of working going forward. Make your mark and bring your fresh perspective. Build the architecture people want – how you want to do it. Get creative with digital marketing, backed by our sound data. Here we can offer the flexibility and agility of a start-up with the backing of a big business.
BECAUSE YOU'RE
what's next
Build something from scratch. Test out your ideas, tweak them, and test them again. We don’t have all the answers yet, but together, as a team, we'll find them. That's our way.
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